I am an experienced senior leader with over 25 years across NHS, VCSE and commercial sectors, specialising in partnership building, strategic commissioning, system development and co‑production. I am motivated by inclusion, fairness and improving outcomes, and I bring a track record of leading complex transformation, strengthening organisational culture, and enabling diverse partners and communities to work together around shared goals.
Colleagues describe me as calm, collaborative and values‑driven, with strong relationship‑building skills and the ability to navigate complexity with clarity. I combine strategic thinking with practical delivery and have extensive experience shaping systems that are sustainable, people‑centred and accountable.
Key Skills and Strengths
Strategic Leadership & Governance
Experienced in shaping strategy, strengthening governance, and aligning multi‑agency partners behind clear objectives. Skilled in creating structure, clarity and accountability in complex environments.
Income Generation & Partnerships
Success in securing national funding, building corporate relationships, and designing sustainable propositions.
Experience leading high‑net‑worth donor engagement for a City of London charity.
Co‑Production
Led system‑wide co‑production approaches, including development of the Norfolk & Waveney Integrated Care System Mental Health Co‑production Strategy and system I/We Statements. Experienced in embedding lived‑experience insight into strategic decisions and service design.
Partnerships, Stakeholder Engagement & Inclusion
Significant experience strengthening relationships across NHS, Local Authority, VCSE and community partners.
Strong background in disability rights, community development and co‑production through senior roles in Disabled People’s User‑Led Organisations, local and national Mind, and community programmes.
Commissioning & Delivery
Senior strategic commissioner overseeing programmes exceeding £25m per year, with a focus on outcomes, equity and sustainability. Skilled in contract development, evaluation, risk management, benefits realisation and system assurance.
Education
Graduated with a Master Management, complemented by continuous professional development in leadership and collaboration.
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MBA (Merit), University of Southampton
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HND Manufacturing & Project Management, Solent University
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Mental Health First Aider
Employment History and key achievements
2020 to Present
NHS Norfolk & Waveney Integrated Care Board (ICB), Mental Health Senior Place Lead / Senior Programme Manager (Strategic Commissioning). I lead mental health commissioning and system development work across adult MH, crisis care, dual diagnosis, older adult services, and VCSE partnerships. This includes strategy, transformation, quality, co‑production and multi‑agency collaboration across NHS, local authority and VCSE partners.
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Key achievemets
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Manage £25m+ annual commissioning portfolio, delivering improvements in crisis response, community access, and VCSE‑led support.
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Led development of the ICS Mental Health Co‑production Strategy and the system-level I/We Statements, now used across governance and transformation programmes.
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Strengthened community and VCSE partnerships, improving equity and involvement across services.
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Produced system‑assurance updates for senior governance, bringing clarity and alignment to complex performance datasets.
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Supported colleagues through mentoring, coaching, and leadership of wellbeing and EDI initiatives.
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Manage £25m+ annual commissioning portfolio, delivering improvements in crisis response, community access, and VCSE‑led support.
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Led development of the ICS Mental Health Co‑production Strategy and the system-level I/We Statements, now used across governance and transformation programmes.
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Strengthened community and VCSE partnerships, improving equity and involvement across services.
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Produced system‑assurance updates for senior governance, bringing clarity and alignment to complex performance datasets.
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Supported colleagues through mentoring, coaching, and leadership of wellbeing and EDI initiatives.
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2018 - 2020
NHS Norfolk & Waveney Clinical Commissioning Group (CCG), Transformation Lead. I supported the development of early community mental health transformation programmes and led several major redesigns. Key achievements:
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Coordinating delivery of Adult Mental Health Strategy delivery; Dementia Support Review; NHS Talking Therapies (formerly Improving Access to Psychological Therapies) expansion.
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Designed governance, reporting and risk structures for early transformation initiatives.
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Led the CCGs Dementia Support Review, synthesising evidence and engagement into a change programme endorsed by system partners.
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Delivered targeted improvements to Talking Therapies provision for people with long‑term conditions.
2016 - 2018
Snagge Moore & Associated Ltd, Director
Founded and ran a consultancy supporting charities, commissioners and community organisations to design and deliver engagement‑centred solutions.
Key achievements:
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Delivered co‑production, evaluation and organisational development projects for statutory and VCSE clients.
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Enabled organisations to redesign services and strategies using community insight and collaborative planning.
2013 - 2016
Essex Coalition of Disabled People (ecdp), Director of Policy and Development
Executive lead for policy, partnerships and strategic programmes in one of the UK’s leading DPULOs.
Key achievements:
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Led the award‑winning 555 Mental Health Project, improving insight, experience and co‑production across Essex.
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Delivered a national VCSE capacity‑building programme commissioned by NHS England.
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Oversaw personal health budgets delivery across 11 Clinical Commissioning Groups, developing contracts, teams and service models.
2012 - 2013
The Skinners’ Company Charities (City of London), Strategic Development & Donor Engagement
Key achievements:
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Delivered a new high‑net‑worth engagement approach, strengthening donor relationships and modernising the organisation’s proposition.
2006 - 2012
Mind (National) and City & Hackney Mind, Service Development Manager / Head of Advocacy
Key achievements:
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Led national development of wellbeing, advocacy, IAPT‑linked and money & mental health programmes across the 150‑organisation Mind federation.
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Built strategic partnerships with commissioners, funders and trustees, strengthening impact and organisational alignment.
2002 - 2006
SMART Projects, Chelsea, Senior Manager / Director
Key achievements:
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Led organisational change and service expansion in community care, green therapy and employment support.
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Strengthened financial sustainability and culture during a period of significant transition.
EARLY CAREER (pre‑2001 MBA)
Marine Project Management & Manufacturing at Northshore Yachts; Marine Projects / Princess Yachts. Gained early experience in production, engineering‑led project delivery and practical problem‑solving.